Sometimes, you meet someone whose energy is so grounded yet powerful that you instantly sense: here is someone living in harmony with themselves and nature. Chiara Chamomilla is exactly that kind of person. The first time I stumbled upon her Instagram, I was immediately captivated by her deep plant knowledge, which goes far beyond the usual expertise of a typical herbalist.
Hollenkraut isn’t a shop you’ll easily forget. It’s not just about candles and incense here—this is lovingly crafted magic that speaks directly to the heart. Every product from Hollenkraut is made with passion and meticulous attention to detail. You’ll find handmade incense blends based on ancient recipes, ritual candles so stunning you might hesitate to light them, and essential oils that envelop you in their energy the moment you open the bottle. And don’t worry, there’s also thoughtfully designed accessories—simple, practical, and beautiful to behold.
As a child, Tanja was captivated by magic. Inspired by Bibi Blocksberg, she used a twig broom gifted by her grandmother to attempt her first flying lessons and eagerly wrote down her own spells. But as she grew older, fantasy and play faded into the background, and she found herself conforming to societal expectations. After completing her final formal education, Tanja decided it was time to break free and follow her own path. She immersed herself in the study of witchcraft, herbalism, and magic: completing a phytotherapy program, delving into the study of runes, and attending courses at the Hexenschule Wien.
